![]() It was easy to pick up, but hard to master - a winning formula for video games down the years from Space Invaders and Super Mario Bros., to contemporary casual gaming hits like Flappy Bird and Angry Birds. It was a pretty easy game to get into - the controls were simple and responsive, the courses were colorful and lucid, and winning races against the computer came easily.īut there was a good deal of complexity to the gameplay. ![]() ![]() The first Mario Kart game I ever owned was Mario Kart 64 for the Nintendo 64 in 1997, when I was 10 years old. The series has now sold over 100 million copies worldwide, making it one of the best-selling video game franchises in history. I am certainly not alone in my admiration. But as I played the latest iteration, I realized there was something deeper to its unique appeal, which stems from a combination of incentives and insights that can actually tell us a lot about economics. The release of Mario Kart 8 for the Wii U last month was evidence that this hallowed videogame franchise, which began in 1992 with the release of Super Mario Kart, is as strong as ever.
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